marketing

pan am place campaign

Pan Am Place is a non-profit transitional home for homeless, at-risk young men. In exchange for free rent, food and resources, the men must complete a required amount of boxing workouts and volunteering.

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challenge

In late 2017, I became social media manager of Pan Am Place.

I set three objectives for myself:

• Build the online audience by 25 per cent

• Increase media attention

• Raise $20,000 with a winter fundraising event

I developed a multi-media campaign that included social media, print ads, public relations and video marketing to reach my goals.

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BREAK THROUGH: THE STORY OF PAN AM PLACE - video series

The goal with all my content, whether it be social, print or video, was to bring the viewer into the organization. I wanted friends and potential donors to see exactly how Pan Am Place changes lives. I produced a video series called Break Through that focused on three residents of Pan Am Place and the changes they've made. The slide show above shows sneak peeks at each episode.

To view the entire series, visit https://panamplace.com/news/

PAN AM PLACE EVENT PROMOTION

The organization doesn't receive that much funding from the government, so in order to raise money, we held a winter fundraiser. Bold in the Cold: PAP Sleep Out was a 12-hour winter sleep-a-thon to raise awareness and money for the charity. I wrote organized, promoted and participated the event.

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MANITOBA BLUE CROSS interactive piece

challenge

Make choosing a health care plan easier for a younger generation. I developed the concept of a click-through quote generator after being stumped on exactly what I was receiving with my health care package.

result

This project showed me the value of being a conversational advertiser. I wanted to be as honest and comforting with the audience as I could. Make the process of buying health care easy, safe and informative.

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red river ex

challenge

Improve the perception of The Red River Ex to moms and families as opposed to young roller-coaster riders. The client wanted to reach a new audience with new tactics.

result

By experimenting with guerilla marketing and a new brand strategy, I learned that it is in fact possible to turn the “regular ‘ol carnival that rolls into town” into a hip and trendy festival.