Enogen corn - national product launch
Enogen Corn by Syngenta was the first and only product of its kind: a new strain of cattle feed, scientifically proven to help cows produce more with less input. When we were tapped to launch the product to a nation of forward-thinking farmers, we knew we had to do something different to truly give this one-of-a-kind product the hype it deserves.
So, for this award-winning campaign (CAMA Best of Show – print and digital – 2022), we positioned Enogen-fed cows as elite performers in Nike commercials. Intense, innovative and unstoppable on their way to bringing producers unprecedented results. If you want me to describe my writing or this project in depth, I gladly will. But for now, let’s just say “in your face” is all the summarizing we need.
E-I-E-I-Eat your heart out, Old MacDonald.
This concept is currently running in agriculture trade publications and has been extended to annual reports and other Enogen marketing materials.
Credit: McKim.Sherpa