Costa vida - “so good” campaign

Costa Vida is a beloved Mexi-Fresh restaurant, predominately found in the SouthWestern USA. Our mission was to launch their new tagline “So Good” in a big way, focusing on you guessed it – their delicious food. Each piece of the campaign focused on an individual ingredient. Together, we had a holistic approach that gave viewers short, yet compelling, “tastes” of all the incredible options that make Costa Vida a leader in fresh and tasty.

As lead copywriter, I was responsible for creating the brand’s new tone of voice. With the confidence of “So Good”, we brought a whole new swagger to Costa Vida. Paired with a mouth-watering visual approach, made your mouth water, your eyes widen and your feet take you straight to the nearest Costa Vida.

Credit: Cult Collective