Advertising

FUTURPRENEUR print campaign

challenge

Drive an oblivious, vulnerable audience of millenials and pencil-pushing Gen Xers to a website to learn about their futures. Entice, then educate. 

result

I was challenged by the idea of educating an audience that had a short attention span and that well, didn’t want to be taught anything. So I spoke directly to them and caught their attention with a hard-hitting image and knockout copy. This campaign was my first time experimenting with long-copy and schooled me on the value of each word.

manitoba conservatory of music bus bench campaign

challenge

Excite the audience about voice lessons at The Manitoba Conservatory of Music and Arts by using bus bench advertising.

result

This campaign showed me how to get creative through on a platform like a bus bench. I had to tamper with layout and colouring to make my strategy effective.

dragonfly flowers facebook ad campaign

challenge

How do you tell men to be appropriate significant others on the most romantic day of the year? Trick them. These ads work because they cater to the target audience and persuade them in a familiar, charming manner.

result

Just because you’re trying to sell flowers doesn’t always mean you have to have an ad full of tulips. This on-strategy, off-the-cuff campaign showed me how to properly create and monitor a digital advertising campaign.